This article from the Nielsen Norman Group on supporting user decision making in the ecommerce shopping cart has four useful tips for helping shoppers get to the check out stage.

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Posted in: Ecommerce | 5 Comments

I'm currently working on a 'customers' page for one of my websites. In researching layout and presentation ideas, I came across many examples of creative ways to approach the design of this page, other than laying out a bunch of logos in a grid (although there were plenty of these).

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Posted in: Showcases | 1 Comment

Weather.com recently partnered with design agency Makeable to redesign their popular mobile app, largely with good results, in my opinion.

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Posted in: Usability | 1 Comment

I recently came across a very comprehensive SlideShare presentation by Adam Audette of the Rimm-Kaufman Group that covers some of the key aspects of SEO for ecommerce websites.

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Posted in: Ecommerce | SEO | 1 Comment

Search auto-complete works by providing suggestions as you type into the search box. This technique is widely used by search engines to suggest popular search terms related to the one being entered.

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Posted in: Showcases |

I recently came across this introduction to UX design by Joel Marsh — UX Crash Course: 31 Fundamentals. This series of 31 articles is a great overview of the subject, broken down into a series of short, readable articles on each aspect.

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Posted in: Tools & Resources | Usability | Web Design | 1 Comment

This 404 error page best practice from online store Ballard Designs, seems so obvious I'm surprised I've never seen it mentioned before. In addition to providing your visitor with the usual links to home, search, customer service, etc, why not provide them with actual product recommendations?

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Posted in: Ecommerce | Usability | Web Design |

Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.

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Posted in: Email | Showcases |

Following on from my recent post about why you shouldn't use rotating image carousels I wanted to share the actual stats for a auto-rotating carousel on a key page of an ecommerce site I manage in order to look at how effective it is for showcasing multiple pieces of content.

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Posted in: Usability | Web Design |

A web design element that I have commonly used is the image carousel or image slider. However, I recently caught up with some articles that highlight usability issues with them. This has caused me to question my fondness for them as a way to present hero content above the fold when space is limited.

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Posted in: Usability | 1 Comment

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