Author: Christian Watson

Web page pagination is used to control the amount of content on a gallery page and enable users to navigate back and forth through large numbers of web pages, such as search results pages, ecommerce category pages or blog archives.

Designing online coupons is not simply an exercise in creativity. A good online coupon campaign can attract new customers, bring back existing customers, and sell large quantities of products far cheaper than a large scale ad campaign. Therefore it is essential to follow good design and copywriting practices in order to maximize the coupon’s effectiveness.

Website visitors often want to find something but have an incomplete list of the parameters they are looking for. Faceted navigation, which is also known as faceted search, faceted browsing, or guided navigation, is a user interface technique to help users gradually find what they want by providing them with a selection of visible options to filter or refine a large set of results.

Pull quotes — also known as block quotes or lift-out quotes — are a small selection of text that is pulled out and quoted in a larger typeface. They are a great way to attract attention to a particular point, especially in long articles.

Breadcrumb trail navigation is a series of text links that show where in a site hierarchy the current web page is located. A form of secondary navigation, breadcrumb trails give the user context for where they are located within a site, and provide shortcuts to quickly move higher up the site hierarchy.

Login form design is a critical component of web application usability. Successful login pages make it easy for registered users to gain access. They minimize the barrier to entry and provide options for users who are having difficulty logging in.

Registration forms create a significant barrier for new users to access your product or service. Therefore, they should be designed to be as frictionless as possible in order to reduce user drop-off during signup.