Old Navy is known for its retro, kitschy designs and bold use of color in both its stores and its advertising. Their emails follow a similar philosophy, livening up your inbox with a kaleidoscope of colors, patterns and typographic styles. Read More
Email Marketing
Nice Way to Say “Thanks” from Netflix
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
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Email Header Design Showcase
I was recently working on some updates to one of our email newsletter templates, in particular the header area. I thought it would be useful to create a showcase of email header designs for reference. I certainly found it helpful — I hope you do too!
Read MoreWhat is the Best Email Width?
With the wide range of devices on which people now read their email, I wondered if this had caused retailers to adjust their email templates – my assumption would be to make them narrower.
Read More11 Retail Emails Web Designers Should Subscribe To
I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on.
Of these, only a small percentage truly stand out from a design perspective – making each email worth viewing as much for its visual presentation as for the products and offers being promoted.
Read More“Beat The Heat”, and Other Summer Copywriting Cliches
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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Adventures in A/B Testing Marketing Emails
At Supercircuits, we run A/B (or split) tests on our marketing emails on a regular basis. Here are some recent ones — see if you can guess which email was the winner for each. Unless indicated otherwise, the email itself was the same and just the subject lines were changed.
Great Email plus Landing Page Marketing Campaign
I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
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Boden Email Design Showcase
I quickly became a fan of Boden’s emails thanks to their colorful, textured designs. Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.
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Kate Spade Email Design Showcase
Now that I am responsible for my company’s email marketing campaigns I have become much more interested in email design and best practices.
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