11 Principles of Great Web Sites for Consultants

Michael W. McLaughlin, the coauthor of Guerrilla Marketing for Consultants, has written a good overview article on “key factors to consider when building web sites for consultants”:http://www.highrankings.com/issue153.htm#guest.
A lot of the points are equally applicable to web site design in general, but together he does provide a good arsenal of talking points if you’re ever doing a bid for a consultancy firm.

10 Tips to Improve Web Site Usability Testing

Web site usability tests are easy to run and they don’t have to be perfect for you to learn a lot from them. The important thing is just to do them on a regular basis so that you can observe user behavior on your site.
Every time I run one I learn new things about what works and what doesn’t on our site. I also learn how I can improve the way I conduct our testing.
Here are some things I’ve learned that you might find useful:

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