Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block.
Read MoreWriting for the Web
Create Awesome Article Headlines in Seconds with the Content Idea Generator
It’s sometimes often hard to come up with great ideas for articles. That’s why I found this content idea generator to be such a useful online tool.
It seems like a bit of fun to begin with (much like the LinkedIn recommendation generator), but it actually generates some good headlines, and more importantly, sets the creative juices flowing. Read More
Best Practices for Writing Email Subject Lines [Infographic]
As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.
Click the infographic to view the full size version:
14 Guidelines for Creating Great Headlines and Web Copy
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More
Nice Way to Say “Thanks” from Netflix
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
Read More10 Ways to Repackage Your Content For More Links and Exposure
Writing good, original content is hard. Which is why I love these two example filled posts by Ann Smarty about reusing existing content in clever and creative ways.
“Beat The Heat”, and Other Summer Copywriting Cliches
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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Great Email plus Landing Page Marketing Campaign
I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
Read MoreBringing the Human Touch to the Signup Process
I thought these error messages on the Formspring sign-up form were a nice touch. They add a human element to a process that often feels so impersonal, particularly if the user makes a mistake.
Read MoreEcommerce Copywriting: 11 Product Descriptions Compared
A recent article on Get Elastic — The 4 Pillars of Ecommerce Copywriting — got me thinking about the ‘2nd pillar’ mentioned in the article, writing to persuade.
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