Most times when I write a new post I struggle with the headline.
Not because I’m trying to be witty or clever, but simply because it’s often difficult to come up with a title that covers the following requirements: Read More
Writing for the Web
How to Write Good Intranet Content
contextia has a useful article about writing good intranet content. Although it is aimed at intranets, many of the points outlined can be applied to web content in general.
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Writing Content for Diverse Audiences
UX Matters has a thought provoking case study in its March issue about writing web content that needs to appeal to a very different set of audiences.
“Cashing in with Content”: Book on Using Web Content Effectively
David Meerman Scott has written an interesting new book about using content to drive web site visitors to action. In “Cashing in with Content
Don’t Make Me Think: Read Chapter on Accessibility Online
I recently reviewed Steve Krug’s book Don’t Make Me Think. Now in its second edition, if you haven’t read it yet, you’d be doing yourself a huge favor by adding it to your Christmas list.
Read MoreDesign In-Flight Now Available Online
Great to see that “design in-flight”:http://www.designinflight.com/ is now available as an online magazine.
I enjoyed the PDF versions but it will be much more useful as an online magazine, if only for the ability to discuss articles. Should be a nice complement to A List Apart.
Tips for Writing Good Page Title Tags
High Rankings has some good tips for writing search engine friendly page title tags.
High Rankings’ SEO Process
by Jill Whalen
The first thing I do when starting a new SEO campaign is find out the goals for the site and the optimization in general.
For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter? Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information?
Read MoreSearch Engine Optimization is Easy
Okay, so maybe SEO isn’t as “easy” as my somewhat contentious title suggests, but it’s a lot simpler than many people make out. Once again, it’s our friend the page <title> that seems to provide the biggest bang for the buck and some fast results.
Writing Good Link Text
Despite my difficulties in navigating the W3C QA site (see previous post) it was interesting to read their article about good writing conventions for links. Read More