Advertising Age has a cautionary tale about the recent Target.com redesign which calls out some of the many problems that can arise during a large ecommerce project like this.
11 Retail Emails Web Designers Should Subscribe To
I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on.
Of these, only a small percentage truly stand out from a design perspective – making each email worth viewing as much for its visual presentation as for the products and offers being promoted.
Read More2010 Retail Theft Survey Infographic
We recently created our first infographic, based on the 2010 update to a long-running survey of retail theft in the US. It was surprisingly tricky to create, even though there was not a huge amount of data to present. Read More
E-Commerce Infographics Showcase
Despite the popularity of infographics, there are relatively few about e-commerce. Here is a showcase of 15 well designed e-commerce infographics that also present useful data for anyone working in this field (with a few interesting takeaways added by me).
Read More“Beat The Heat”, and Other Summer Copywriting Cliches
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
Read More
Is This New Browser-Based CSS Editor a Firebug Replacement?
When I read the words “browser-based CSS editor” recently on RedWriteWeb I got excited because it sounded like a way to be able edit CSS on the fly in browsers other than Firefox (yes, you Internet Explorer).
Read More8 Reasons Why Bad Web Design Decisions Get Made
Sometimes when I’m struggling to complete a task on a website (or am watching my wife throw her arms up in frustration), I ask myself “What genius decided to build it like that?” Read More
Faceted Navigation Design Showcase
I’ve been working on improving the faceted navigation interface for one of the websites I manage. Much has been written about faceted navigation (also known as faceted search, faceted browsing, or guided navigation) as a design pattern, which I won’t repeat here. Read More
Adventures in A/B Testing Marketing Emails
At Supercircuits, we run A/B (or split) tests on our marketing emails on a regular basis. Here are some recent ones — see if you can guess which email was the winner for each. Unless indicated otherwise, the email itself was the same and just the subject lines were changed.