Compared with the current state of design across many areas of the web (look at all the great themes being developed for WordPress, for instance), the state of forum design leaves much to be desired. Read More
The Value of Paper Prototyping
When I was working on the wireframe stage of the NCsoft West web site redesignI began by sketching the main templates out on paper. Read More
Exclude Dynamic IP Addresses in Google Analytics
It’s good practice not to include internal traffic in your analytics reporting. The standard way to exclude traffic in Google Analytics is through IP address-based exclude filters.
New Year; New Job
In my previous post about the NCsoft West site redesign I mentioned that was my last project with NCsoft. That’s because I’ve moved on to take on the role of running the web team for another MMO publisher, True Games Interactive. Read More
Reflections on a Web Site Redesign
When I joined NCsoft a little over a year ago, one of the core things I wanted to improve was the main US web site. Well, it took somewhat longer than I had planned, but recently the redesigned site went live.
Read MoreMMO Free Trial Landing Page Design Review
A free trial has become something of a pre-requisite for a subscription-based MMORPG (massively multiplayer online role playing game). In fact, of the major MMOs only Age of Conan does not offer a free trial.
With so much competition for players to choose from it is critical that MMO free trial landing pages are effective at communicating their value proposition and answering potential questions in order to convert visitors into trial accounts.
Let’s look a little further into the key elements of a successful MMO free trial landing page.
Design in Action: Real World Examples of the Design Process
I always enjoy reading real world examples of the design process in action. It’s fascinating to see the thought process and choices made in arriving at a certain design.
Avoid Duplicate Content with the Canonical URL Link Tag
Just came across a post on the Google Webmaster Central blog about their support of the new canonical link tag. Read More
Are You Focusing Too Much on Your Home Page?
I’ve been talking with a client who wants some changes made to her home page. She has a lot of ideas and pointed me to several other competitor sites for examples of the sorts of things she wanted.