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10 Reasons Why Your Web Site Sucks

October 21, 2007September 20, 2020 Christian Watson 9 Comments

E-consultancy has an amusing list/rant of top 10 web site annoyances.
Although many of these items have been brought up before, it’s never a bad thing to be reminded of what not to do.

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Customer Reference Checklist / Questionnaire

October 15, 2007September 16, 2020 Christian Watson 1 Comment

I recently had to conduct a customer reference call for a web services vendor we are considering. A quick web search brought up Adam Kalsey’s excellent list of customer reference questions. Read More

Designers: Beware the Lure of Stylized Text

October 11, 2007September 20, 2020 Christian Watson 12 Comments

I happened to be browsing GE’s web site recently and was very taken with its clean, almost minimalist design. However, I was interested to note that the use of sIFR for their overview pages seemed to have an unintended negative consequence.

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Tools to Compare Fonts Online

October 8, 2007July 31, 2016 Christian Watson 7 Comments

I’ve been using Typetester for some time as an online alternative to fiddling around with CSS in order to test out font settings. However, more recently I’ve come across a couple of alternatives that show promise.

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10 Best B-to-B Web Sites of 2007?

October 3, 2007November 7, 2020 Christian Watson 4 Comments

BtoB Magazine recently listed its 2007 list of best B-to-B web sites.
Here’s the list of winners (in alphabetical order):

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Headings and Hierarchy: is More Than One H1 a Crowd?

September 28, 2007September 16, 2020 Christian Watson 14 Comments

A recent commenter mentioned that they didn’t ever use more than one H1 tag per page. This is something that I’ve typically done as well, but as I thought about why that was I realized that I didn’t have a good answer.

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Using Cartoons to Get Your Message Across

September 23, 2007September 20, 2020 Christian Watson 5 Comments

I’ve been thinking about ways to educate my business stakeholders about what technology decision makers are looking for in web content. There’s lots of good research available, such as What Technology Buyers Want You to Know About Online Content.

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11 SEO Tips for PDFs

September 13, 2007August 11, 2016 Christian Watson 2 Comments

Search engine land has posted a useful article on the key things to do in order to optimize PDFs for search engines. Here’s an overview:

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Design Patterns: 50 Registration / Sign Up Forms

September 12, 2007May 30, 2023 Christian Watson 5 Comments

I just added a new category to my Elements of Design gallery – registration forms. This is a collection of sign-up forms which combine good form design with visual appeal. Read More

Sure-Fire Way to Increase Click-Through-Rates, Downloads, Sales, Registrations, Sign-Ups, Etc

September 3, 2007August 11, 2016 Christian Watson 10 Comments

We all know that “click here” is perhaps the weakest of all calls-to-action, and should be banned from any good copywriter’s vocabulary.
However, coming in at a close second is “learn more”.

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