High Rankings’ SEO Process

by Jill Whalen

The first thing I do when starting a new SEO campaign is find out the goals for the site and the optimization in general.

For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter? Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information?

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