After the home page the most popular landing pages for Supercircuits (one of the online stores I run) are the category pages.
Read MoreAuthor: Christian Watson
Great Email plus Landing Page Marketing Campaign
I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
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Boden Email Design Showcase
I quickly became a fan of Boden’s emails thanks to their colorful, textured designs. Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.
Read MoreIBM’s Smarter Planet Icons are More Cute than Useful
I came across these interesting icons on IBM’s site today, which are all part of creating a smarter planet, whatever that means. I’m trying to decide what I think of them.
While they are quirky and interesting to look at, most of them don’t convey any sort of meaning, which I believe is an important component of a good icon.
How to Make Login Forms More User-Friendly
Login forms are often such sterile, unfriendly places. Which is why it’s nice to see SEOmoz taking a more people-friendly approach. Visit their login page and, along with the standard form, you will be greeted by a cartoony robot called Roger. Read More
Best Practices for Product Image Placement
I’m in the process of redesigning an ecommerce product page which currently has the product images on the right hand side of the page. As part of the redesign I am proposing placing the image on the left. Why?
Read More50+ Examples of Highly Optimized Landing Page Design
Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. Much has been written about how best to design landing pages; just do a search for “landing page best practices” to see what I mean. Read More
Kate Spade Email Design Showcase
Now that I am responsible for my company’s email marketing campaigns I have become much more interested in email design and best practices.
Read MoreNew “Deal of the Day” Email Template
I’ve been working with Florida Flourish on a couple of projects and here’s the outcome of the first one — a new template for our weekly deals email.
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