From a search engine optimization standpoint, most link directories aren’t worth the time, effort (and often money) spent in getting your site added. However, there are exceptions.
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Is Placing Content Higher up the Page an SEO Myth?
The somewhat misleadlingly titled article “16 Elements You Must Include in Your Site Design”:www.webhostdir.com/news/articles/shownews.asp?id=16417 has been proving popular in Delicious lately.
Guideline #5 recommends that you:
bq. Place content near the top of the page. Search engines spider the content that comes first in your source code.
Link Checking Software Review: Web Link Validator
Checking your site for broken links is a necessary but tiresome part of web site maintenance. For the longest time I’ve used Xenu’s Link Sleuth, mainly because it’s free but also because it works.
The Top 8 Search Engine Optimization Techniques
In “The 80/20 Of Search Engine Marketing” (“Part 1”:http://www.entrepreneurs-journey.com/331/search-engine-marketing-part-1/ and “Part 2”:http://www.entrepreneurs-journey.com/336/search-engine-marketing-part-2/), Yaro Starak discusses “The 8 Essential Things You REALLY Need to Know About Search Engine Optimization” by SEO guru Brad Fallon.
Fortunately, he goes into some detail about what these ‘essential things’ actually are; I’ve listed them here as an introduction to his posts.
Web Page Upload Checklist
There are a lot of little things to remember when you’re making a web page live. It’s all too easy to overlook some of them. That’s why my web team uses an uploading checklist to ensure that we don’t have to remember what to do each time – we just follow through the steps instead.
Read MoreFree Keyword Research Guide
(via “DONOTREMOVE”:http://donotremove.co.uk/) Wordtracker have published a 75 page PDF on how to conduct successful keyword research.
Although it primarily talks about how to use Wordtracker for your research (and uses a fictional online vegetarian dog food store as its example), there are a lot of tips and advice from SEO and copywriting experts that can be applied in more general terms to this topic.
Free Web Directory List
I’ve recently been submitting a site to some free web directories in order to help its search engine rankings. And, boy, what a thankless task that is!
Read MoreHigh Rankings’ SEO Process
by Jill Whalen
The first thing I do when starting a new SEO campaign is find out the goals for the site and the optimization in general.
For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter? Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information?
Read MoreWeb Site Checking Tools
UITest.com is a nice resource of online tools for web designers and site owners. The “Analysis” section has a collection of useful tools covering areas such as accessibility, linking, SEO and page validity. Read More