Footers can be much more than an afterthought containing the fine print of a web site. With the right design they can reinforce brand awareness and drive user actions by providing site-wide access to useful secondary information, links and tools, such as contact information, email signup forms, social media buttons, and more.
These information-packed footers are often known as ‘fat footers’. The best footers combine this utility of purpose with a visual design that rewards and possibly surprises visitors when the reach the bottom of the page.
