A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend.
Read MoreGoogle Analytics Site Map (Cheat Sheet)
When I’m showing others how to use reports in Google Analytics, I often see them frantically writing down how to navigate back to that report.
And, truth be told, it’s not always easy to remember which reports are located under which tabs, especially for new users.
Read MoreWebsite Migration Checklist for Launching New Sites
We are about to launch one of our main websites on a new ecommerce platform. As you can imagine, there are a ton of details to keep track of, which is why I found this website migration checklist, provided to me by my friends at SaleAMP, very handy.
Read More2012 US Election Maps: How the Media Presented the Results
I’m always interested in the different visual approaches that news outlets and other media organizations take to representing major news events, and this year’s presidential election was no exception.
Read MoreGood Online Advertising or Simply Bad Taste?
I came across this banner ad on Weather.com today from Travelers Insurance. Given that millions of people are likely to be pretty miserable over the next few days to weeks, I’m trying to decide if it is being responsive to the news of the day or is just in bad taste.
Read More14 Guidelines for Creating Great Headlines and Web Copy
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More
12 Landing Page A/B Testing Results That Will Surprise You
The folks at unbounce have rounded up a great collection of landing page A/B tests where the results may not be what you’d expect at first glance.
Read MoreBanner Ad Design Showcase: 77 Examples of Effective Banner Ad Designs
I’ve recently been working on a number of retargeting banner ad campaigns using Retargeter to serve the ads.
In order to provide some guidance to my designer and to get a better understanding the types of banner ad I wanted to create, I pulled together this showcase of banner ad designs, which I think show off many of the best practices for banner ad design.
Read MoreEmail Client Market Share Stats: Mobile Takes the Lead
Email testing service Litmus asked the question: Has your audience gone mobile? And with their latest email client usage data, answered it with a resounding “Yes.”
Read MoreThis Is Why You Need An In-House SEO
We work with a local SEO agency for our off-site SEO, while I primarily take care of the on-site component. It’s been working well for some time now and our sites rank on page one for many key terms.