How to Use Your Existing Organic Search Traffic to Create Better Content

Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.

However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.

The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?
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Richmond federal reserve bank website navigation

Exploring Navigation Conventions Across Federal Reserve Bank Websites

The United States Federal Reserve banking system is broken up into 12 districts or regions, each of which is overseen by a regional bank. Don’t ask me how but I was recently looking at the websites for these banks.

As I did so, I started thinking about navigation design. I am always interested in the similarities and differences in the way that different people organize information that covers the same subject matter.

Whether it is the grouping of information on a home page or the ordering of links in a main navigation bar, it is fascinating to see what conventions are followed and (for better or worse) where these trends are ignored.

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