Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
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Author: Christian Watson
Image Carousel Click-through Rate Analysis
Following on from my recent post about why you shouldn’t use rotating image carousels I wanted to share the actual stats for a auto-rotating carousel on a key page of an ecommerce site I manage in order to look at how effective it is for showcasing multiple pieces of content. Read More
Why You Should Not Use Image Carousels on Your Website
A web design element that I have commonly used is the image carousel or image slider. However, I recently caught up with some articles that highlight usability issues with them.
This has caused me to question my fondness for them as a way to present hero content above the fold when space is limited.
Read MoreAdd-to-Cart Button Design Best Practices [Infographic]
This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic: Read More
11 Eye-catching Airline Website Designs
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.
Read MoreSEO Cheat Sheet for Web Developers
While I’m on the theme of cheat sheets, Moz has made a new version of their SEO Cheat Sheet available. Read More
Get Buy-in Faster with this One-page Usability Test Plan Dashboard
I often struggle to get stakeholders to read project documents, even if they are something as simple as a two-page creative brief. Read More
The New York Times: 2005 vs. 2013
I recently happened to stumble across a lost page of technology how-tos on The New York Times website that dates back to 2005.
Read MoreTop Reasons Why Shoppers Abandon Their Carts [Infographic]
As part of developing our own abandoned cart email program, I’ve been researching examples from other retailers – looking both at the copy of the emails and their overall design.
Read MoreIs “The Fold” Really a Myth?
Sometimes it feels like “the fold” comes up in every design-related conversation I have with stakeholders. “Can’t we put more content above the fold?” “This banner pushes the call to action below the fold.” And so on.
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