This infographic from MarketingProfs offers an in-depth look into the most important factors that influence whether a customer will check out or abandon their cart when shopping online.
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Online Shopping Cart Usability Tips
This article from the Nielsen Norman Group on supporting user decision making in the ecommerce shopping cart has four useful tips for helping shoppers get to the check out stage. Read More
Complete Guide to SEO for Ecommerce
I recently came across a very comprehensive SlideShare presentation by Adam Audette of the Rimm-Kaufman Group that covers some of the key aspects of SEO for ecommerce websites.
Search Auto-Complete and Auto-Suggest Showcase
Search auto-complete works by providing suggestions as you type into the search box. This technique is widely used by search engines to suggest popular search terms related to the one being entered. Read More
One Simple Tip to Increase Ecommerce Conversions from Your 404 Error Page
This 404 error page best practice from online store Ballard Designs, seems so obvious I’m surprised I’ve never seen it mentioned before. In addition to providing your visitor with the usual links to home, search, customer service, etc, why not provide them with actual product recommendations?
Add-to-Cart Button Design Best Practices [Infographic]
This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic: Read More
Top Reasons Why Shoppers Abandon Their Carts [Infographic]
As part of developing our own abandoned cart email program, I’ve been researching examples from other retailers – looking both at the copy of the emails and their overall design.
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Abandoned Cart Email Design Showcase: 30+ Examples of Abandoned Cart Emails
As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email.
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Improving Ecommerce Site Search with Redirects
Jacob Nielsen recently posted an interesting article on how to improve the usability of website search, given that users are typically so poor at using search effectively.
Read MoreOptimization Tips for Thank You Pages
Some years ago, I asked the question are you making the most of your thank you pages? Fortunately, GetElastic has come to the rescue with a useful collection of tips and best practices for optimizing your thank you pages. Read More