When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.
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Lessons Learned from Launching an Online Store on Magento
For my day job, I manage a number of online properties, including a couple of online stores. We recently relaunched our main ecommerce site, Supercircuits.com, on Magento Enterprise Edition. Here are my thoughts about the experience.
Read MoreFree Google Analytics Dashboards and Custom Reports
As part of their announcement about improved custom report and dashboard sharing, Google have released several custom reports and dashboards for Google Analytics users to install.
How a Proactive Pop Up Increased Online Chats by Over 200%
A few months ago I updated the live chat tool for one of the websites I manage so that it would proactively pop up after a visitor had been on the site for a couple of minutes and had viewed several pages.
Read MoreOrder Confirmation Page Done Well
I thought this order confirmation page from Potbelly Sandwich Shop was nicely done.
Read MoreA Cautionary Tale from the Target.com Redesign
Advertising Age has a cautionary tale about the recent Target.com redesign which calls out some of the many problems that can arise during a large ecommerce project like this.
E-Commerce Infographics Showcase
Despite the popularity of infographics, there are relatively few about e-commerce. Here is a showcase of 15 well designed e-commerce infographics that also present useful data for anyone working in this field (with a few interesting takeaways added by me).
Read MoreFaceted Navigation Design Showcase
I’ve been working on improving the faceted navigation interface for one of the websites I manage. Much has been written about faceted navigation (also known as faceted search, faceted browsing, or guided navigation) as a design pattern, which I won’t repeat here. Read More
Best Practices for Product Image Placement
I’m in the process of redesigning an ecommerce product page which currently has the product images on the right hand side of the page. As part of the redesign I am proposing placing the image on the left. Why?
Read MoreGallery Page Design Showcase: 60 Examples of Excellent Product Category Pages
Although they are an important component of many websites and almost all online stores, very little appears to have been written about designing great category (also known as ‘gallery’) pages.
This is despite the fact the Jared Spool calls them the hardest working pages on your site given the key role they play in directing users to the correct end content. Read More