Like many people, I receive multiple LinkedIn direct messages a week, each with its own email notification, like the one below. I find it such a frustrating experience, especially in 2020.
Read MoreEmail Marketing
Abandoned Cart Email Copywriting that Brings Shoppers Back
Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.
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Litmus Email Design Showcase
Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
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Abandoned Cart Email Design Showcase: 30+ Examples of Abandoned Cart Emails
As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email.
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30 Creative Uses of Animated GIFs in Emails
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
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37 Examples of Abandoned Shopping Cart Emails
When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.
Read MoreBest Practices for Writing Email Subject Lines [Infographic]
As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.
Click the infographic to view the full size version:
6 Essential Mobile Email Design Best Practices with Examples
A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend.
Read MoreEmail Client Market Share Stats: Mobile Takes the Lead
Email testing service Litmus asked the question: Has your audience gone mobile? And with their latest email client usage data, answered it with a resounding “Yes.”
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