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The Most Popular Medium Articles on Product Management

November 12, 2021May 30, 2023 Christian Watson 1 Comment

A lot has been written on Medium about product management. A lot. You only have to do a search for product management or view all the posts tagged with product management to get an idea of the huge volume of knowledge available.

To help sift through all the noise, I’ve collected the 18 most liked (well, clapped) articles that are directly focused on the subject.

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11 Tips to Improve Your Ecommerce Mobile Site Search

October 3, 2021December 18, 2021 Christian Watson Leave a comment

If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More

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30 Call-to-Action Examples that are Better than Learn More

August 12, 2021December 18, 2021 Christian Watson

As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen.

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11 Eye-catching Airline Website Designs

October 1, 2013May 30, 2023 Christian Watson 4 Comments

As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.

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30 Creative Uses of Animated GIFs in Emails

May 12, 2013September 21, 2020 Christian Watson 9 Comments

If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.

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37 Examples of Abandoned Shopping Cart Emails

April 6, 2013September 30, 2020 Christian Watson 6 Comments

When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.

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15 Online Tools for Creating Great Content Ideas

March 17, 2013May 30, 2023 Christian Watson 1 Comment

Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block.

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My Best Web Apps and Software of 2012

January 20, 2013September 21, 2020 Christian Watson 4 Comments

Last year I posted about my top web tools of 2011, so I thought I’d revisit that post to see which ones I’m still using in 2012 (hint: most of them) and if any new ones had found a place in my web development armory.

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6 Essential Mobile Email Design Best Practices with Examples

January 3, 2013June 1, 2023 Christian Watson 1 Comment

A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend.

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14 Guidelines for Creating Great Headlines and Web Copy

September 29, 2012August 14, 2016 Christian Watson 5 Comments

A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More

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