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Litmus Email Design Showcase

December 26, 2013August 14, 2016 Christian Watson 2 Comments

Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
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Image Carousel Click-through Rate Analysis

November 17, 2013August 14, 2016 Christian Watson 2 Comments

Following on from my recent post about why you shouldn’t use rotating image carousels I wanted to share the actual stats for a auto-rotating carousel on a key page of an ecommerce site I manage in order to look at how effective it is for showcasing multiple pieces of content. Read More

Why You Should Not Use Image Carousels on Your Website

November 10, 2013September 21, 2020 Christian Watson 10 Comments

A web design element that I have commonly used is the image carousel or image slider. However, I recently caught up with some articles that highlight usability issues with them.

This has caused me to question my fondness for them as a way to present hero content above the fold when space is limited.

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Add-to-Cart Button Design Best Practices [Infographic]

October 27, 2013May 29, 2023 Christian Watson 1 Comment

This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic: Read More

11 Eye-catching Airline Website Designs

October 1, 2013May 30, 2023 Christian Watson 4 Comments

As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.

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SEO Cheat Sheet for Web Developers

September 15, 2013August 14, 2016 Christian Watson 3 Comments

While I’m on the theme of cheat sheets, Moz has made a new version of their SEO Cheat Sheet available. Read More

Get Buy-in Faster with this One-page Usability Test Plan Dashboard

September 2, 2013August 14, 2016 Christian Watson

I often struggle to get stakeholders to read project documents, even if they are something as simple as a two-page creative brief. Read More

The New York Times: 2005 vs. 2013

August 24, 2013May 29, 2023 Christian Watson

I recently happened to stumble across a lost page of technology how-tos on The New York Times website that dates back to 2005.

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Top Reasons Why Shoppers Abandon Their Carts [Infographic]

July 7, 2013May 29, 2023 Christian Watson 3 Comments

As part of developing our own abandoned cart email program, I’ve been researching examples from other retailers – looking both at the copy of the emails and their overall design.

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Is “The Fold” Really a Myth?

July 1, 2013January 2, 2022 Christian Watson 3 Comments

Sometimes it feels like “the fold” comes up in every design-related conversation I have with stakeholders. “Can’t we put more content above the fold?” “This banner pushes the call to action below the fold.” And so on.
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