How to Objectively Measure Emotional Response to Your Web Site’s Design

UXMatters recently posted an excellent article about using a more structured method for soliciting user feedback than the traditional user interview.

The goal of this technique is to avoid the dangers of bias that can creep into regular interviews and also to help you to ensure you are asking the right types of questions – i.e. ones that are relevant to the interviewee.

Unfortunately, the article is titled “The Repertory Grid: Eliciting User Experience Comparisons in the Customer’s Voice” which doesn’t exactly scream ‘must read.’

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