If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More
Ecommerce
14 Innovative Approaches to Mobile Product Detail Page Design
Mobile product detail pages (PDP) follow a largely standard design. Given the small area of screen real estate available and the commonality of the content to be conveyed it is not surprising that PDP designs have become quite similar.
In this post I’ll examine which retailers are trying new ideas for displaying content and offering unexpected functionality on the PDP. Here are 14 examples to explore. Read More
Innovative Approaches to Mobile PDP Design: Part 2
I recently wrote a post highlighting novel and innovative approaches online retailers were taking to product detail page design. Well, I had quite a few more examples to share, so I thought I would include them in a separate post. So, here are several more ways that some ecommerce retailers are rethinking PDP design.
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Fresh Insights From Global Mobile Commerce Study [Infographic]
The Interactive Advertising Bureau, IAB, surveyed mobile users from 19 countries around the world for their mobile commerce study “Mobile Commerce: A Global Perspective.” Read More
Delightful Ecommerce App Add-to-Cart Animations
I love these delightful add-to-cart animations! They make me want to keep adding items to my cart over and over. Read More
Ecommerce Shopping Carts Design Gallery
The shopping cart is one of the hardest e-commerce website pages to design well. They must be extremely user-friendly to prevent shopping cart abandonment, while at the same time being functionally rich to allow the user to edit their cart, move items to their wishlist, and so on.
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Ecommerce Mobile Home Page Design Gallery
I am (finally) working on a mobile design for the main ecommerce website I run. As I started thinking about the layout of the site and of the home page, I wanted to see what approaches leading online retailers were taking for their mobile designs, and what ideas and best practices I could apply. Read More
Thoughts On Writing Better Ecommerce Product Content
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’
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