Like most website managers, I’m busy. Busy building new features, busy updating content and existing functionality, and busy making sure that everything behind the scenes is working correctly. Unfortunately, when priorities conflict, it is often the less visible activities that lose out.
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Worst Banner Ad Ever?
When you do a lot of remarketing, you’re always on the lookout for good banner ad designs and ideas. So, I couldn’t help but notice that this banner ad is the polar opposite to anything I would consider to be best practice for banner ad design. Read More
Abandoned Cart Email Design Showcase: 30+ Examples of Abandoned Cart Emails
As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email.
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5 Research-based Techniques that Will Improve Your Copywriting Skills
This excellent article from Unbounce draws upon the data from a selection of academic studies on copywriting plus persuasion to provide five best practices for improving your writing skills.
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30 Creative Uses of Animated GIFs in Emails
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
Read MoreImproving Ecommerce Site Search with Redirects
Jacob Nielsen recently posted an interesting article on how to improve the usability of website search, given that users are typically so poor at using search effectively.
Read MoreOptimization Tips for Thank You Pages
Some years ago, I asked the question are you making the most of your thank you pages? Fortunately, GetElastic has come to the rescue with a useful collection of tips and best practices for optimizing your thank you pages. Read More
37 Examples of Abandoned Shopping Cart Emails
When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.
Read MoreBuilding Your Online Reputation
This post by Seth Godin on building your backlist (or as I think of it, building your online reputation) struck a chord with me.
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Forbes Doesn’t Care About the User Experience
Check out this slideshow from Forbes about America’s Most Miserable Cities. Other than the paper-thin amount of reporting going on, the main thing that strikes me is the amount of advertising on each page.
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